This is the first in a series of human biases that we’ll be looking at. Something missing from our industry are explorations into the science and psychology of not only buying decisions, but how we as business owners learn and grow. This is the whole reason A Strange Atlas was setup, and we’re excited to […]
How great is the word “barista”? The word, along with the whole designed experience of a cafe, means that long before the sweet nectar is lashing across your lips, you’ve accepted that you’re about to consume something not just with function attached to it, but with craft (this sounds intolerably bourgeois but hang in there). […]
The repackaged Simon Sinek call to “find your why” has become a useful creative trope. But what if you find your “how” instead?
Header photo: Briars Atlas Originally published on Flothemes. Eight (8) seconds. This is roughly the amount of time that we have someone’s attention for on our website, to make it crystal clear who we are, what we offer, and how they can get it from us. When we use a “best-practice” approach (I’ll go more […]
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